AI in Commercial Art: Threat or Tool?

In the commercial world, time is money. When a client needs 50 concept variations by tomorrow, AI is a lifesaver. In our agency, we are using generative tools to rapidly prototype ideas, create mood boards, and even generate final assets for digital campaigns.

But what does this mean for junior designers who used to spend their days doing this grunt work? The role is changing. We don't need people to just execute anymore; we need people who can think critically, curate, and direct the AI.

The entry-level design job of the future is not about knowing how to use the pen tool; it's about knowing how to direct vision.